REACT is a multinational project coordinated by the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway. The project aims to promote individual climate change mitigation in all layers of society through a merger of scientific and communication methods.
REACT is buying time for governments to complete the transition to green technologies, before it is too late, by exploring and increasing the potential of involving the general public through individual climate actions. The objective of REACT is to provide governments with efficient nation-specific consumption policies and materials for climate change education and mass communication.
REACTING with the youth: The fact that global warming is already changing our environment, the economy, and how people live, has implications for the future generations. This is a good reason for us to engage children and youth in all climate change awareness campaigns. Therefore, REACT also aims to include a component for children and youth to provide a platform for their participation.
Exposing the public to climate change consequences and collective solutions by combining art, science and technology
REACT provides public access to information about local and global climate change consequences using a carefully designed combination of technologies, science, art and advertisement and cutting-edge tools such as virtual reality and planetarium.
REACT’s position 1: Climate change is driven by our excessive consumption, and at this moment, while governments are struggling to switch to green technologies, it must be negated by reduction in consumption.
So far, mitigation strategies have focused on direct greenhouse gas (GHG) emissions from the production of energy and goods, regardless of the fact that such production is predominantly driven by end users – us as individuals. REACT emphasizes the fact that more than 70% of global GHG emissions can be attributed to individual consumption.
REACT’s position 2: Rather than opting for extremes to completely alter people's lifestyles overnight, REACT is a proponent of moderate measures, well-informed choices and lifestyle changes at a pace that most people can accept without suffering.
Making people act requires emotionally sensitive approaches to information and guidance for why strict consumption policies are currently needed and how to make the transition less painful.
Studies show that everyone is waiting for everyone else to start acting. Our only chance to make individuals act is to surround them with people who are already acting, and to keep the growing participation superbly visible, and to turn such behaviour into a fashionable movement. This constitutes the concept of REACT, following the steps of Greta Thunberg.
Another position: The world needs a lighthouse for reliable climate change -information. So far, variation in climate change opinions, contrasting and locally irrelevant information, and the absence of clear, feasible instructions overwhelm people and increase the uncertainty in what they can do as end-users.
How to REACT
JOIN REACT! It's easy! Bring new perspectives, jump into your national REACT team or become a coordinator of a national REACT component.
To give humanity a fighting chance, we need passionate leaders more than anything right now. We will help you build an interdisciplinary team in your country and to write successful research proposals
This website has been designed to build the global force for testing, improving and perfecting the methods of REACT. We are in need of scientists, artists and young generation, as well as representatives of the public and private sectors in each country.
Contact us: Give us a fresh perspective on how to involve people or become a leader of any national REACT component (adult or kids' components in any country of the world). However, pay attention to the rules for the coordinators of REACT:
Fresh perspective and learning from prior failures: One coordinator per country should have absolutely no documented experience in climate change research or communication, and one coordinator per country should be from the climate change research community.
Chance for young scientists and weight from established academics: One coordinator per country should be an early career scientist (post doc or assistant professor -level), and one coordinator per country should be an established scientist (associate professor or higher).
Voice of the people: One coordinator per country should represent the non-academic community.
Gender equality: REACT also emphasizes the right gender balance in national coordinating teams.
Kids' perspective: National coordinators of the kids' component should come from both academic and non-academic families.
Example teams: Coordinating teams in
Jan Ketil Rød
Department of Geography, NTNU
Climate change -expertise
Head of Department of Earth Sciences, Universidad de Concepcion
Department of Geophysics.
Universidad de Concepcion
Konrad Ve Sæbø
Officer at Knutsen OAS Shipping
Alina Mia Udall
Department of Psychology, NTNU
Environmental psychology -expertise
CEO of Pagina V magazine