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REACT  promotes collective climate action and systemic transformation through a merger of science, entertainment, advertising, technology, education and mass communication. REACT is a multinational project coordinated by the Norwegian University of Science and Technology (NTNU) in collaboration with academic and non-academic organizations from all over the world, uniting all layers of society to combat the human-induced environmental struggle.

REACT aims at awakening the general public and involving them in negating the environmental consequences of overconsumption through collective climate actions, while governments work to reach a consensus and complete the transition to green technologies. An overarching objective of REACT is to provide governments with efficient nation-specific consumption policies, infrastructures and materials for climate education and mass communication.


REACTing with the youth: Our children are to experience the consequences of inaction in full. REACT has been developed for the sake of the young generation, is co-coordinated by children and will involve them at all stages of project’s implementation: In film production, design of virtual reality and planetarium experiences, and in the development of climate education at schools.

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Exposing the public to climate change consequences and collective solutions by combining art, science and technology  

REACT provides public access to information about local and global climate change consequences using a novel combination of science, art, advertisement and cutting-edge technologies such as virtual reality and planetarium.

Why REACT?

REACT’s position 1: 
Climate change (and other types of pollution) is driven by our excessive consumption. REACT emphasizes the fact that more than 70% of global greenhouse gas (GHG) emissions can be attributed to individual consumption of energy and goods. Right now while governments are struggling to reach an agreement, a structured involvement of individuals is crucial for keeping the increasing instability of the climate system within livable limits through well-informed individual choices.

REACT’s position 2:
REACT is a proponent of moderate measures, well-informed choices and lifestyle changes at a pace that most people can accept without suffering. Making people act requires emotionally sensitive approaches to information and guidance for why strict consumption policies are currently needed.
Studies show that everyone is waiting for everyone else to start acting. To circumvent this vicious circle, we need to expose the public to a growing action and  keep it superbly visible through mass communication, turning such behaviour into a fashionable movement. 

Additional position:

The world needs a lighthouse for reliable climate change information. So far, variation in climate change opinions, contrasting and locally irrelevant information, and the absence of clear, feasible instructions have overwhelmed people and increased the uncertainty of what they can do as end-users

How to REACT

JOIN REACT! 

Bring a new perspective or become a member of your national REACT team. To give the humanity a fighting chance, we need passionate leaders. We will help you build an interdisciplinary team in your country and involve you in large research proposals.

 

The rules for the coordinators of REACT:

  • Fresh perspective and learning from prior failures: A national coordinating team must include one coordinator 
    with absolutely no documented experience in climate change research or communication and one coordinator from the climate change research community.

  • Chance for young scientists and weight from established academics: A national coordinating team must include an early-career scientist and an established scientist.
     

  • Voice of the people: A national coordinating team must be represented by the non-academic community. 
     

  • Gender equality: REACT  emphasizes a gender balance in national coordinating teams.
     

  • Kids' perspective: Two children (age 13 - 16) should enter the national coordinating team as equal members. 

 

Note: This website has been designed to build a global force for testing, improving and perfecting the methods of REACT. We are in need of scientists, artists and young generation, as well as representatives of the public and private sectors in each country. 

Jan Ketil Rød
Professor 
Department of Geography, NTNU​
Climate change -expertise

 

Konrad Ve Sæbø

Officer at Knutsen OAS Shipping

Non-academic community

 

Alina Mia Udall

Postdoctoral Fellow
Department of Psychology, NTNU

Environmental psychology -expertise​

Example coordinating team